Atomseo is the free online web tool for checking 404 errors, https status codes and meta tags as well. The web service scans and check all the pages of the entire web site, or a proper set of links if required. It provides the report is .xls with all scanned pages. There you can find the list of each URL with its status code, meta title, meta description, H1. If tool find duplicated meta, it will be marked as well.
2. What are Meta Tags (Meta Title, Meta Description)
Meta tags (title and description) are essential elements in the HTML code needed to inform the Search Engines about the content of the page.
Meta Tags are not displayed on the site directly. They can be seen only in the page code, in the head tag, or in the page header in a browser.
When a user puts a query into a search bar in Google or any other search engine, the system can generate a search result using meta tags.
How Meta Title and Meta Description look like in Search Engines (Google).
3. What is Meta Title
Meta Title is a fundamental element of HTML markup, which demonstrates to users and search engine robots the main semantic and thematic core of the page.
Title display occurs in the following places:
search engine snippet,
browser page title
when posting links to social networks.
It's possible to find them in In a page html code in <head> </head> section
You can find your Meta Tags at the HTML-code of the page
4. Meta Tags — Why to check
There are two most important reasons for checking the Meta Tags.
First, Search Engines show the page by keyword if it is contained in Meta Title, as well as Meta Description.
It is essential to do it correctly — do not use too many keywords, or too long header. The optimal length of the header is 70-80 characters. It should provide the clear understanding of the page content, as well as to include important keywords. It's better to put keyword at the begging of senesce.
Second, nice-written meta tags increase CTR — i.e. conversion to the opening of the seen page. Data from meta tags are used to create snippets - a brief "presentation" of the page content. The more clearly and attractively it is written to the user, the higher the opening percentage will be.
Advanced snippets have also been used recently. They include the display of other useful information such as ratings, reviews, product values, recipes, events, and so on. In this case, the role of the meta tags remains the most important.
Rich Snippets Examples
5. Important things to remember when checking Meta Tags
Presence of filled meta tags. If they are not filled, the Search Engine not be able to understand with what keyword to associate with this page.
Length: the optimal length of the Meta-title - 70-80 characters, Meta Description - 150-170 characters. (with spacing).
Quality of texts in Meta tags: they must be clear, include the right keywords, be attractive to the user.
No duplicated content. No pages with the same Meta Tags should exists. In this case, the Search Engine not to know which page to display by a proper keyword. As a result — you can get an incorrect output, or not be ranked by keyword at all.
Duplicates may appear regardless of age and number of pages on the site. They will not affect the visitor to get the necessary information. A very different situation is with search engine robots. Since URLs are not the same, search engines perceive such pages as being different.
So, duplicated content is the consequence of:
1. Indexing problems. Duplicate pages increases the total size of the site. Bots, indexing "extra" pages, ineffectively spend the crawling budget of the owner of the web resource. "Required" pages may not get to the index at all. Important to remember, that the crawling budget is the number of pages that the bot can scan for one visit of the site.
2. Changes to the relevant page in the issue. The search engine algorithm may decide that duplicate page fits the request better. Therefore, in the search results, the wrong page will be displayed. Another possible result: because of the competition between two pages, none of them got into search result at all.
3. Loss of the link juice. Visitors will refer to the duplicate page, not to the original once. The result is a loss of links juice (number of external referring pages).
6. How to check Meta Tags for duplications
If you invest money into your web site and care about its health, we recommend checking it for potential problems with Meta-Tags at least once a month.
You can check every page manually.
You can open any page in a browser, e.g. Google Chrome, use "view code" option right-click), and view your Meta Title or Meta Description.
This is a free way to get metas, but's it's manual and take a lot of time since you need to check a page by page.
You can also use site: operator in Google. You need to put the web site or URL after site: with no spacing in a search panel of Google.
Google shows all the indexed pages with Meta Title and Meta Description as well. This is also a free way to get Metas. It's better than the first one, but still requires a lot of time to check.
Using operator site: in Google — example
You can use any special services of meta tags parsers. For example, Atomseo Link Checker scans every page of the web site and provide the report. It contains every single URL with meta title, meta description and H1. All the duplicated data will be marked. The report can be downloaded as .xls or .csv and easily shared with anyone.
Duplicated Meta Data is highlighted
7.Fixing duplicated content
In case you found pages with duplicated Meta Title, or Meta Description, or H1, we strongly recommend fixing it as soon as possible.
If this is an info page, you can simply rewrite the data manually in full according to the page content.
Remember that the length should not exceed 80 characters for the meta tile and 160 characters for the meta description.
If this is an online store catalogue page, the situation may be different here. Often the problem of doubles in meta headers arises on pagination pages. (if they are not closed for indexing). Then you need to uniqueness the metadata by adding something in it that will distinguish one page from another. For example, page number of directory Page N.
Free tools for Google Chrome and Microsoft Edge scan your page and provide a broken links report within a few minutes. The report is generated directly without installing and running any additional program files.