9 Tips To Improve the Conversion Rate

of Your E-Commerce Site

The average conversion rate of a website is between 2% and 3%. This means that if 100 people visit your e-commerce site, only 2 or 3 individuals actually take a desirable action. Conversion rates showcase how relevant and credible your site is. They also imply the usability of your site and whether your optimization efforts are actually generating results.

If you own an e-commerce business, you must pay close attention to the website conversion rate. For this, you can avail yourself of the services of an SEO optimization company, which can help you achieve optimal growth and make data-driven decisions. Along with this, here are a few tips that you must keep in mind if your goal is to improve the conversion rate of your e-commerce site.

The first thing that you need to understand is that each web page must have a goal. You can’t evaluate the success of a webpage or a website without a goal. So, what should be your site's goal? It can be anything that you think is beneficial to your business. The most common ones are: 

• Increased page visits
• Increased clicks on elements
• Form submissions
• Other customer conversions specific to your business

Guest posting does much more than just build a backlink profile for your website. When done the right way, it places your brand in front of the right traffic, builds trust, and guides people to take desirable actions on your website. When building the backlink profile of your site, it is important that you take the help of a backlink checker tool to ensure that your guest posting efforts are moving in the right direction.

Guest posts published on sites that already serve your ideal customer lead to an increase in conversion rate. Referral traffic attained from guest posts is already interested in your niche and is more likely to convert when they visit your site.

Assumptions and guesswork don’t work when it comes to increased conversion rates. You need solid data about your visitors to make effective decisions. Customer data significantly affects many aspects of your business. In fact, most businesses utilize customer-driven pricing to boost sales.

So, logically, constantly collecting and analyzing your visitors’ data is important for increasing conversion rate as well. This information will help you understand visitor demographics, interests, and preferences, empowering you to take your efforts in the right direction. Here is what you must check:

• The traffic sources
• User behavior on your site
• Information about repeat customers and the average order values.
• Customer feedback.

CTA buttons are boxes with text on a website that users need to click to take a desirable action. The CTA, or call to action, is an essential component of your website, and the strategic placement helps improve its conversion.

One thing to remember here is that a CTA doesn’t always lead to a purchase. It can also mean signing up for a newsletter or gathering more information about your products. If you want more users to take desirable CTAs, here are a few things that you must do:

• Conduct A/B testing to determine which CTA button brings desirable results. This includes testing your CTA placements, button styles, and different CTA copies to check which version performs better.
• Make the most of heat maps to understand how visitors interact with your website. This will help you with desirable CTA button placements.
• Take regular feedback from your visitors to understand how you can enhance their overall experience on your website.

Although site owners are transitioning to video formats to display their products, images are equally (if not more) important. This is why you need high-quality photos for your products. Even when customers zoom in, they should be able to see clear images of the product in detail. Image SEO works wonders in enhancing performance and visibility.

Along with this, you must also ensure that the images uploaded include different angles and prioritize displaying your products in a 3-D format for a “close to real life” view.

A complicated checkout process will annoy every customer. In fact, this is one of the sole reasons why e-commerce websites experience shopping cart abandonment and a decrease in conversion rates.

Your checkout procedure must be as simple as possible, with fewer steps and a single-page checkout process. Also, ask your customers only for the essential customer information that is required to ship the product successfully to make the purchase seamless.

By making site navigation easy, you ensure that visitors are able to find essential information quickly. You can add features that make searching for different products simple and improve the page load time so that users can find everything within seconds. Increasing the overall usability of your website will build trust among the visitors about your site, encouraging them to convert.

A live chat feature makes finding important information about your products and services easy. If visitors have questions about your products or can't find what they want, they can type their queries in the chat box.

When customers know that they are being heard and their pain points are taken into consideration, they start trusting the brand, leading to higher conversion rates.

Not having an efficient sales funnel in place is one of the most common factors impacting your conversion rates. When you ask your target audience to sign up too soon, you are most likely to have a negative impact. Sometimes your site visitors are on your website to casually browse and not to make a purchase.

Hence, you should start slow. Begin by making your target audience familiar with your products and services, and then slowly move to building trust. In e-commerce, patience is key to success.

You can give them a free trial or demo to make them more familiar with the products. Once they have taken a trial or demo of your product, you can slowly move to conversion. When you have gained your visitor’s trust, it is easier to encourage them to take a desirable action.

Conversion rate is a crucial metric for an e-commerce business. Hence, you must choose the right strategy to improve the numbers. Keep in mind that consistency and patience are essential. Hence, you must begin slowly by introducing your product to the target audience, gradually building trust, and then asking them to convert. By following this process, you will be able to build a strong foundation, gain trust, and experience better results.